Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob (Competition Policy International)

· 1 min read · Global Blogs

Google announced its acquisition of AdMob in November 2009 when the “mobile revolution” had just begun. Since then mobile device use has exploded. One in five people worldwide now own a smartphone, and more people worldwide now own a smartphone than a personal computer. The number of software applications developed …read more

Source: Global Competition Law Blogs

Cite this post

OSCOLA

21st Century Competition, 'Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob (Competition Policy International)' (21st Century Competition, 27 May 2014) <https://www.twentyfirstcenturycompetition.com/2014/05/apps-ads-and-antitrust-a-retrospective-on-googles-purchase-of-admob-competition-policy-international/> accessed 22 March 2026.

Chicago

21st Century Competition. "Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob (Competition Policy International)." 21st Century Competition, 27 May 2014. https://www.twentyfirstcenturycompetition.com/2014/05/apps-ads-and-antitrust-a-retrospective-on-googles-purchase-of-admob-competition-policy-international/.

BibTeX

@misc{21st-century-competition2014, author = {21st Century Competition}, title = {{Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob (Competition Policy International)}}, year = {2014}, url = {https://www.twentyfirstcenturycompetition.com/2014/05/apps-ads-and-antitrust-a-retrospective-on-googles-purchase-of-admob-competition-policy-international/}, note = {21st Century Competition} }
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