Investors and Consumers

A small point, but one worth repeating. Competition law works to benefit society, not necessarily investors in individual companies.

This story may be apocryphal but I heard of a headline in an – investor focussed – newspaper, after an air crash that focussed more on the share price of the airline than on the number of the dead. I can’t think of a better example of an investor perspective trumping a consumer one.

Competition law is on the side of consumers (as a whole) and society (as a whole), not necessarily of investors (in individual companies).

Competitive markets give consumers the best choice at the lowest price. Markets as a whole will grow, though individual companies will have to compete harder and may see their profits squeezed as a result with a consequent impact on their investors. Some companies may go out of business. But society as a whole benefits, and consumers benefit; investors in individual companies may not.

Warren Buffet famously looks to invest in companies with a “moat”. He wants companies that are buffered from the competition, not buffeted by it. (Sorry.) There’s nothing wrong with that. As an investment strategy it makes a lot of sense and has been famously successful for Mr Buffet. Nor is there anything wrong with the existence of a moat.

But the moat is not necessarily good for society. And some actions to strengthen the moat may be unlawful. That’s where competition law gets interesting.

Cite this post

OSCOLA

Kevin Coates, 'Investors and Consumers' (21st Century Competition, 17 December 2014) <https://www.twentyfirstcenturycompetition.com/2014/12/investors-and-consumers/> accessed 9 April 2026.

Chicago

Kevin Coates. "Investors and Consumers." 21st Century Competition, 17 December 2014. https://www.twentyfirstcenturycompetition.com/2014/12/investors-and-consumers/.

BibTeX

@misc{kevin-coates2014, author = {Kevin Coates}, title = {{Investors and Consumers}}, year = {2014}, url = {https://www.twentyfirstcenturycompetition.com/2014/12/investors-and-consumers/}, note = {21st Century Competition} }
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