The future of Google: beyond the second click, litigation
A lot has been written about Google trying to capture the second-click: the age-old conflict that Google faces between being a pure navigation service – “We get you where you want to go” – and being a media company – “We get you to our properties, where we make more money if you stay.” Now take a look at a Techcrunch interview with Eric Schmidt: So I don’t know how to characterize the next 10 years except to say that we’ll get to the point – the long-term goal is to be able to give you one answer, which is exactly the right answer over time. Okay, you know, the question I’ll ask today, how many Americans have – what […]