Germany: Bayer to keep sought-after brands after Merck buyout (Competition Policy International)

Following Germany pharmaceutical firm Bayer’s acquisition of major Merck assets, reports say Bayer will keep several popular brands to the disappointment of several suitors that were looking to snatch up the businesses.

Reports say Bayer will maintain the Dr. Scholl’s and Coppertone brands following the $14 billion buyout of US-based Merck …read more

Source: Global Competition Law Blogs

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OSCOLA

21st Century Competition, 'Germany: Bayer to keep sought-after brands after Merck buyout (Competition Policy International)' (21st Century Competition, 1 July 2014) <https://www.twentyfirstcenturycompetition.com/2014/07/germany-bayer-to-keep-sought-after-brands-after-merck-buyout-competition-policy-international/> accessed 30 April 2026.

Chicago

21st Century Competition. "Germany: Bayer to keep sought-after brands after Merck buyout (Competition Policy International)." 21st Century Competition, 1 July 2014. https://www.twentyfirstcenturycompetition.com/2014/07/germany-bayer-to-keep-sought-after-brands-after-merck-buyout-competition-policy-international/.

BibTeX

@misc{21st-century-competition2014, author = {21st Century Competition}, title = {{Germany: Bayer to keep sought-after brands after Merck buyout (Competition Policy International)}}, year = {2014}, url = {https://www.twentyfirstcenturycompetition.com/2014/07/germany-bayer-to-keep-sought-after-brands-after-merck-buyout-competition-policy-international/}, note = {21st Century Competition} }
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